top of page

What is Kindland?

Presented by Cleveland, Ohio-based nonprofit Values-in-Action Foundation (VIA), Kindland is a movement dedicated to creating stronger, more connected schools, workplaces, organizations, and communities through the power of kindness.

​

Kindland encourages people to make kindness intentional by doing, recognizing, sharing, and celebrating acts of kindness every day. By shining a light on the goodness already happening around us, we inspire others to take action, creating a ripple effect of kindness, compassion, empathy, respect, and understanding.

​

At its heart, Kindland is powered by people. Every act matters, and every person has the ability to contribute to a more positive culture in their school, workplace, neighborhood, and community.

​

The goal is to create “Kind-lands” across the country, places where kindness becomes part of the culture and people feel valued, respected, supported, and connected. Together, these Kind-lands are helping build a more united and compassionate United States of Kindness.​

Celebration of Goodness logo.png

Join us on December 4th as we celebrate the goodness around our hometown, Cleveland, OH.

Sponsorships and ads available.

video contest logo_edited.png

Calling all student content creators. Submit a video highlighting your take on KINDNESS by Dec 10, 2026 and have the chance to win amazing prizes including tickets to

Super Bowl LXI. 

Orange is the new kind! (2).png

Be part of a program designed to recognize and celebrate the extraordinary acts of everyday kindness taking place throughout restaurants the food industry.

Current Programs and Events

6-8 United States of Kindness - Final Logo (1)_edited.png

Kindland's school and community programming aims to create "Kind-lands" that can sustain a unified sense of kindness, compassion, empathy and understanding and build a United States of Kindness.

Your paragraph text (2).png

Utilize Kindland's FREE school programming that has reached over 3,000,000 students in 5,000 schools across the United States. Programming includes optional activities, lessons, and contests that focus on the importance of kindness in today's classrooms. 

Kindness Wednesday - logo.png

NEW FOR THE HOLIDAYS!

Held on the Wednesday following Thanksgiving (Dec 2),

Kindness Wednesday is a new national tradition designed to kick off the giving season by encouraging Americans to perform, recognize and share acts of kindness on the same day.

Current Programs and Upcoming Events

TSE_ProjectLove_Kindland_NTL.jpg

Watch the below video to learn more

​About Values-in-Action Foundation

​

Kindland is presented by Cleveland, Ohio non-profit organizaiton, Values-in-Action Foundation (VIA). Founded in 1994 as Project Love, VIA has spent more than three decades helping young people develop the values and skills needed to create positive, respectful, and caring school communities.

​

Through its Kindland school programming, VIA has reached more than 3 million students in more than 5,000 schools across all 50 states. Today, VIA is expanding those same principles beyond the classroom, engaging individuals, businesses, organizations, and entire communities in building cultures rooted in kindness and shared values.

​

VIA’s mission is to empower students and adults to build communities of kindness, caring, and respect by providing practical programs, tools, and experiences that help people make positive, values-based decisions and put kindness into action every day.

  • Instagram
  • Facebook
  • Linkedin
Values-in-Action Logo.jpg

Kindland is presented by Values-in-Action Foundation

6700 Beta Dr.  Ste. 120

Mayfield, Ohio   44143

440.463.6205

bottom of page